A Letter to the Secretary of State for Digital Culture Media and Sport.

1st August 2020

Updated 19th October 2021

I have penned a letter to the the Secretary of State for Digital Culture Media and Sport- for the time has come to act and say something on behalf of 200,000 viewers in Cumbria who often don’t get coverage of their county for a week or more on both BBC North West Tonight and ITV Granada. I write, too, for a million others in the North West who travel to Cumbria on days out, who friends and family there and who drink the water that falls in Cumbria. If, dear readers of this Website, you read this- and the issues about Cumbria not being covered in North West Regional bulletins concern you then do feel free to use the letter below as a template:


100 Parliament St, Westminster,



August 2020

Dear Secretary of State for Digital Culture Media and Sport

I am a middle aged man who lives in the northeast of Cumbria, in the North Pennines and I work freelance as a Book-keeper. I live today with my elderly parents, in the same farm that I was born and bred in. I have also lived and worked in Lancaster for a number of years following my studies and graduation from Lancaster University. I have, for years watched Regional News-programming and I watched BBC North West Tonight and ITV Granada Reports when I lived in Lancaster; I still watch BBC North West Tonight today on BBC I- player, basically to find out what is happening around Lancaster since I have friends who live there. The area where I live now receives programming from BBC Look North (from Newcastle) and- because of our location near the Northumberland border- we get ITV Tyne Tees.

I am writing to you, Ma’am to express my concern that rural areas on the edge of Regional Television transmission areas do not receive an amount of local coverage that could in any way be said to adequately serve the affected communities. In the North West of England, where I have friends who live in Cumbria and the Lancaster area, Regional News coverage on both BBC North West Tonight and ITV Granada is poor. Some days there might be an item of coverage about South Cumbria but then (like this week) Cumbria never gets a mention for a week. Lancashire has been covered quite well this week (due to the Coronavirus cases in the Blackburn area) but often recently even Lancashire only received one item of coverage out of ten- and in today’s short bulletin that was the case.

I have written to three different Heads of BBC Regional and Local Programming about their coverage of Cumbria and North Lancashire at different times in the past, and have even written to my Member of Parliament to get them to contact the BBC Heads of Regional and Local Programming for the North West of England. There was (sometimes) some limited improvement in coverage for a time, which would later revert to negligible coverage of the northern two- thirds of North West England (and sometimes no change was forthcoming). The last time I wrote to the then BBC Head of Regional and Local Programming in the North West, Mr. Aziz Rashid, in January 2019 I got a curt response “We are not changing the transmission boundaries, we are not having opt-outs…Sorry!”. This is not just me, as I have known of a number of people who live in South Cumbria and North Lancashire, who have not been happy with the small amount of coverage of the north of the Region over the years.

This is all against the back-drop of Cuts by the BBC to Regional news resources during the Coronavirus crisis. In the North West of England, the BBC has cut sub-regional bases in Lancaster and Blackpool, a move that will worsen news-gathering from more northerly parts of North West England. Regional news coverage was already poor for the North West as a whole (both ITV Granada and BBC North West) with just one large transmission area serving an area extending 130 miles north to south and from the Isle of Man in the west to the Greater Manchester/ Yorkshire border- and with a population of seven million people- before the latest cuts. At the other extreme both BBC and ITV have a special TV Region devoted solely to the Channel Islands- population less than 200,000 and covering a diameter less than 30 miles north to south and west to east (Cumbria would love that).

The North West’s Regional Programming has suffered a deficit in resources for years, which means that Program makers focus on Manchester, Liverpool, Warrington, etc. and there is often not much coverage north of the M62. The North West Region stretches from Cheshire to the Scottish Border but programmers will not cover anything north of their transmission boundaries for the benefit of communities- like those in South Lakeland- in the northernmost parts of the transmission areas. The practice of news cut-off at transmission boundaries leads to poor or nonexistent news-coverage for those parts of Cumbria. Often BBC Look North (North East) will cover news- items about South Cumbria for the benefit of their North Cumbrian viewers, yet these same news- events will never reach the viewers that really need to see them because BBC North West (and ITV Granada) won’t cover them! Reduced resources because of BBC Cuts can only make this unfairness worse, unless pressure is bought to bear on the BBC to focus on the provision of high-quality local and national news- relevant to all viewers (as per the BBC Charter).

North and West Cumbria get excellent local news- coverage on ITV Border (except for those parts of Cumbria that cannot get Border). Yet there are aspects of the BBC Regional News for North and West Cumbria that are unsatisfactory as the programming comes from the North East, for folk living in West Cumbria this could not really be considered local when 80 to 85% of news- coverage is from over 100 miles away on the other side of the Pennines. There is thus a case for West Cumbria to be put into the BBC North West area (as West Cumbria is without any doubt in North West England): However the real solution must be for Lancashire, Cumbria and the Isle of Man to have their own BBC North West Region (with some overlap in the south to Manchester/ Liverpool and overlap in the north to southern Scotland and Northumberland), so that the geographic North West is much better covered (rather than just the urban conurbations along the River Mersey)- and so that places on the fringes of the North West Region get much better localised all- round news- coverage.

Rural Northumberland is another large rural area that is often overlooked by ITV Tyne Tees and BBC Look North (Newcastle). This large area is home to over 200,000 people, most of whom live over an hour’s drive from Tyneside, Wearside and Teesside, and it covers half of the geographical area of North East England alone, yet it’s a good night if Northumberland gets one news-item out of ten or eleven in the main bulletins on BBC Look North or ITV News Tyne Tees. Northumberland- the north of the county in particular- has strong cultural links across the Border, yet neither BBC Look North nor ITV Tyne Tees will extend any coverage beyond their transmission areas northwards into the Scottish Borders: Again this is not conducive to good all-round coverage for a string of communities from Berwick-upon-Tweed and Wooler to Byrness and Otterburn in the north and north-west of Northumberland. The solution here would be opt-out programming from either BBC Look North (Newcastle) or ITV Tyne Tees provided via the transmitters at Chatton and Berwick-upon-Tweed in northern Northumberland. This opt-out could provide more localised news about Northumberland with overlap coverage into the Scottish Borders.

The provision of local relevant news is important to local communities in rural parts of northern North West and North East England: Regional News programming is the most- watched programming on the BBC and on ITV. They serve a vital Public Service to local communities and (for the elderly) a television is often the only means that they can readily get the news from the outside world. This does not mean that the BBC should be subsidised by the Government (it is important to help ensure output is impartial), but new Television Regions, opt-out regional news-services and extra resources for more localised Regional Television will cost money.

However, the BBC, in particular, must ensure that their BBC Regions correspond to regional identity (and geographical fact) whilst transmission boundaries cut in half as few vibrant communities as possible (whilst producing output relevant to as many local communities as possible): Cumbria, for instance, is served by North West Ambulance Service, the North West Regional Crime Unit, United Utilities (which serves the North West), Electricity North West, politically Cumbria in the North West Region, Cumbria’s coast is served by Liverpool Coastguard, Cumbria is also part of the Judiciary’s Northern Circuit (which also covers Manchester and Lancashire, but not the North East)…yet much of Cumbria (including St. Bees Head -the most westerly part of North West England) receives BBC Regional News from the North East! Cumbria is also a major day-trip destination for millions who live in other parts of the North West, Manchester and Lancashire get much of their domestic water-supply from the Lake District and, if there is bad weather in Cumbria, that will affect people travelling from other parts of North West England more than the North East. Regional news- programmers in North West England should therefore be made to cover all of North West England in their news- coverage (and that includes all of Cumbria).

The BBC must, therefore be encouraged to focus on news- provision and providing better Local News, at the expense of (say) East Enders five nights a week. The BBC World Service should not, for instance, be a priority as the BBC is the British Broadcasting Corporation not the International Broadcasting Corporation- but that will require changes to the BBC Charter (which currently requires the World Service). Beyond that, Sir perhaps your Department could bring pressure to bear by making the BBC cut some of the Middle Management on over £200,000 a year and pay for talent exceeding £1 million annually (Gary Lineker does not justify the huge sums spent on him). Another saving could be made by having the BBC close down between midnight and 6.am (as it used to): Night Owls have a multitude of channels (along with Netflix) to choose from these days! Regional Television needs more spending on it, not less, to bring it up to scratch in parts of northern England. The £200 million savings could be found- in addition to more savings to provide better Regional Television- through implementation of the above.

In conclusion, Ma’am may I point out that the BBC Charter requires the BBC to provide Regional and Local news- programming (that means television, not just local radio) that is high-quality and relevant to all viewers (i.e. in all parts of the UK, like Cumbria and rural Northumberland). There are patently significant gaps and the BBC needs to be made very aware of them.

Kind Regards

Ian Pennell

I trust that this letter is a template that readers of this site could use, if they are frustrated about the near- absence of coverage of Cumbria or Northumberland in their respective Regional news programming. The address to write to is at the top of the highlighted letter.

The current Secretary of State for the Deparment of Digital Culture Media and Sport is The Right Hon. Lady Nadine Dorries, MP. Email: nadine.dorries.mp@parliament.uk


Published by northwestisnorthwest

My name is Ian Pennell and I am a freelance Book-keeper: I live near Alston, in the North Pennines in north-east Cumbria. I have friends who live in northern North West England - near Lancaster (which is where I went to University and used to live until 17 years ago) and in other parts of Cumbria. I have two Website Campaigns that seek to promote more localised Regional TV coverage for large rural areas across the North of North West England and North East England. . A big problem is that the Regional Television Bulletins for the North West covers the southern third of the Region about 90% (plus a part of Derbyshire which is NOT the North West of England), covers the middle third of North West England poorly and covers the northern third of North West England not at all! When I was studying at Lancaster University, I used to watch BBC1 North West Tonight because it covered areas up around where I was brought up- in northern Cumbria as well as more immediately locally around Lancaster. Then I came home one day, turned on BBC1 North West Tonight wondering why they were silent on Cumbria and discovered why: Most of Cumbria had been chopped off the weather-map! . People living in the westernmost part of North West England (around St. Bees Head) have local BBC news on their televisions which is 90% about North East England! In rural and northern Northumberland too, Regional TV, as is received by viewers, tends too often to be Tyneside/ Wearside/ Teesside- focussed with little news locally. Communities in North Northumberland have strong links across the Border into south-east Scotland and towards Edinburgh but none of the Regional TV News- services serving Northumberland today ever goes across the Scottish Border for significant happenings of interest to North Northumbrians. I have also done walking in the area, including around the Cheviots in the past- and the Northumberland/ Scottish Borders/ East and Mid Lothian area is vast- but it is largely overlooked by mainstream Regional TV! . North Yorkshire, the largest county in England also falls in the gaps between coverage from BBC Look North (NE/ Cumbria) or ITV1 News Tyne Tees in the north of the county, and the Leeds-based BBC1 and ITV1 Regional TV- services in the south of the county: North Yorkshire is a huge, yet beautiful county, which I have visited and explored in the past, yet is poorly covered in Regional TV. . Based near Alston, near the Cumbria/ Northumberland boundary I am well-placed to discuss Regional TV in all these large rural areas, in which collectively some two million folk live, yet they are poorly covered by the Regional TV News- services set up to serve them. These huge areas are an hour to two hours' drive from where I live: North Lancashire and South/ West Cumbria are to the south-west, Northumberland and the Scottish Borders and Lothian are to the north and north-east, and North Yorkshire is to the south-east of my home near Alston. I am well-placed to draw attention to deficiencies in Regional TV coverage for folk in all these areas. The North Pennines, where I live, is arguably another large area that touches on the other three where Regional TV coverage falls through the gaps completely (and that is despite the North Pennines running north to south down the middle of the BBC1 NE/ Cumbria Region). . In two websites, one for northern North West England and the Isle of Man (a country in it's own right that does not have it's own TV service!), and another Website focussing on Northumberland, North Yorkshire and the North Pennines I make the point that Regional TV that informs viewers of important things in their local area is a Public Service, funding for which should be given a higher priority (and if necessary via statute through the BBC's Charter), than funding for Soaps, Films or Sport- which are for leisure. I also give viewers the tools to fight effectively for better- and more geographic-appropriate Regional TV where they live- and to seek it through alternative (often little-known) local TV services, some of which may only be available on the Internet.

One thought on “A Letter to the Secretary of State for Digital Culture Media and Sport.

  1. Reblogged this on NORTHWEST IS NORTHWEST and commented:

    If anyone who lives in Cumbria or in Northumberland does not consider their respective Regional bulletins to be relevant or up to scratch for them, details of The Right Hon. Oliver Dowden and the Department of Digital Culture Media and Sport are listed in the above article . Sending emails is a waste of time, so I would strongly encourage people to write a letter and send it in the post to the address at the top of this article.

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