26th August 2022
As this Website exists to help viewers of Regional TV in northern North West England get more local (and more geographic-appropriate) news-coverage, and to help them in pressurising the mainstream Regional TV News-services serving them provide more geographic-appropriate North West Regional TV, it is appropriate to point out that whilst ITV Granada Reports rarely covers Cumbria- and majors on Greater Manchester/ Merseyside- ITV Border Lookaround covers Cumbria extremely well. In fact, this evening (26th August) there were no less than four news-features about Kendal on ITV Border Lookaround, two covering how the rising cost of fuel and gas impacts upon businesses and organisations in the town, whilst one of the news-items was an extensive piece about flood defences being built on the River Kent, which runs through Kendal.
Now Kendal is just ten miles from the Lancashire-Cumbria border, most of Cumbria is within an hours drive but both Manchester and Liverpool are well over an hour’s drive away from the Lancashire- Cumbria border: Viewers of ITV Regional News in places like Carnforth, Hornby, Silverdale and Arnside are in the ITV Granada transmission area by default, they are told by ITV that ITV Granada Reports is the most appropriate for their community. Yet it is patently obvious that ITV Border Lookaround covers Cumbria, including South Cumbria very well- and much better than ITV Granada Reports ever would!
Furthermore, ITV Border Lookaround sometimes has news-features of more direct interest to North Lancastrians, including the news-feature on its website about hen harriers that have been found nesting in upland parts of Cumbria, the North Pennines, Nidderdale in North Yorkshire and the Bowland Fells, just south-east of Lancaster. Yet North Lancastrians watching ITV Granada Reports are less likely to find out about these wonderful birds in the Bowland Fells!
Of course, it is not every night that there will be four news-items about Kendal on ITV Border Lookaround, but there is usually one or two on most nights and- occasionally- their news-reporters will just cross the border to report on major happenings- like traffic chaos on the M6 in Lancashire or light helecopters crashing in the far west of the Yorkshire Dales. And, as this Website has pinted out for some time now, ITV Border Lookaround devotes at least 50% of it’s coverage (virtually without fail) to Cumbria- that’s at least four or five news-items a night!
However, this Regional news-programme, with four news-features about Kendal this evening should illustrate one point, that if you live in North Lancashire or South Cumbria you should, where you can, switch over to ITV Border Lookaround by pointing your aerial northwards. Watch BBC1 North West Tonight for Lancashire news (the programme covers the county reasonably well) but to find out what is happening just northwards of you switch over to ITV Border Lookaround. You will get a much more all-round coverage of your local area by watching ITV Border Lookaround, then BBC1 North West Tonight. Get your local friends and neighbours to do the same.
If you live just a bit too far south to get ITV Border Lookaround on your television, or in one of those parts of South Cumbria where the signal is blocked by the Lakeland fells you can Lookaround from the ITV Border Website (here: https://www.itv.com/news/border) from about two hours after ITV Border Lookaround is aired live.
Anyone living north of Preston would actually get better, more geographic-appropriate and local news by watching ITV Border Lookaround and BBC1 North West Tonight in combination because that is how bad ITV Granada Reports are at getting north of the M62 corridor! Who are ITV.Plc Regional Programmers to decide what Regional TV News-service almost one million viewers in northern North West England should and should not watch? If , for instance, a Carnforth viewer finds 95% of the coverage from the ITV Regional News-service they are lumped with to be irrelevant and about places over an hour’s drive southwards, they are totally free to swivel their aerials round to watch the ITV Regional News for the next ITV Region northwards if the news is more local to them!