17th April 2021
The tragic and sad death of HRH Prince Philip, the Duke of Edinburgh was covered on BBC North West Tonight and ITV Granada Reports: On BBC North West Tonight there were with highlights of the places that he and Her Majesty the Queen visited over the years. Included in coverage was footage of the Queen and Prince Philip visiting Manchester and Liverpool in the 1950’s, visited Manchester after the IRA bombing there in 1996, visited a factory in Oldham in the 1950’s. Even the Isle of Man got one mention as the coverage pointed out they were there on the Isle of Man in 1979. The most northerly coverage for North West England was their crossing of Morecambe Bay with the experienced Cedric Robinson in 1985. Nothing of Cumbria per-se.
But HM The Queen and the HRH the Duke of Edinburgh did visit Cumbria over the years: HRH Prince Phillip regularly attended Horse- driving trials at Lowther, near Penrith and in 2008 both HM The Queen and HRH Prince Philip visited Whitehaven, in West Cumbria in 2008. It would have been appropriate- and proper- to have at least one of these pieces of footage of HM The Queen and HRH Prince Philip in Cumbria for the benefit of viewers in the northern half of North West England, thousands of whom are still just a bit too far south to pick up ITV1 Border, with it’s excellent Cumbrian coverage.
It follows that reform of Regional Television broadcasting in North West England is long overdue: The urban areas of Greater Manchester, Merseyside and Cheshire have two Regional News services that both major heavily on their part of North West England, whilst those parts of South Cumbria and North Lancashire that are still just a bit too far south to readily pick up ITV Border (unless, that is, those viewers are prepared for the expense and hassle of getting their televisions re-programmed) are almost ignored on both ITV1 Granada Reports and BBC North West Tonight. This duplication of coverage across the south of the Region is a waste of resources, whilst places further north get little, if any, coverage of the places and communities around (and especially just to the north) of them.
It requires at least some intervention from organisations like OFCOM and from the Government to bring about the change that should be introduced: ITV1 Granada, the transmission area of which does not north extend into Cumbria as much as BBC North West’s, should be left to major on Greater Manchester, Merseyside, Cheshire and north-west Derbyshire (plus sports coverage) whilst BBC North West Tonight is required to provide much more pan- regional (i.e. English North West) flavoured news- bulletins- and including northern Cumbria coverage even though it is north of their transmission area. This makes sense because ITV is dependent on advertising revenue (so maximum viewer- numbers is important). On the other hand the BBC is funded by the TV License fee, so can afford to cater more for communities with lower populations that are distant from the cities. Then viewers in Morecambe and Lupton (South Cumbria) have a North West Regional news- service providing excellent local and all-round news-coverage whilst viewers in Manchester and Liverpool still do.
This is not a policy that would add costs to the BBC and ITV overall, it just means that BBC North West and ITV Granada would, instead of both competing for the attention of five million -plus Mancunians, Liverpudlians and Chestonians whilst both (effectively at least) ignoring North Lancastrians, South Cumbrians and Manx viewers start covering the different areas of the North West they are suited to. If ITV Granada Reports majored more on the cities the south of the Region would get even better coverage than they do today, whilst if BBC North West strived to cover all of North West England and the Isle of Man by more geographical area (as well as by population) the North of the Region would enjoy a much better Regional news- service too. No-one would miss out and all viewers in the North West would enjoy access to geographic- appropriate Regional News- coverage!
If you live in South Cumbria or northern Lancashire, and you believe this is a great idea then email them as follows:
BBC North West Tonight: email@example.com
ITV Granada Reports: firstname.lastname@example.org